Search engine optimisation (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic") search results for targeted keywords.

Usually, the earlier a site is presented in the search results or the higher it "ranks", the more searchers will visit that site.

The initialism "SEO" can also refer to "search engine optimisation", terms adopted by an industry of consultants who carry out optimisation projects on behalf of clients.

Effective SEO may require changes to the HTML source code of a site, SEO tactics may be incorporated into web site development and design. Many features will be adopted involving SEO to generate higher search engine rankings.

As you can see from the diagram on the right, the more likely your propective client is going to come from search engines.

For more information and costs with regards to SEO and promotion please contact us for a no obligation quote.